Mastering the Self-Marketing Mindset

Mastering the Self-Marketing Mindset

Skills of the Savvy Self-Marketer

Over the past month, we covered concepts related to the self-marketing mindset, including practical definitions of self-marketing (the “what”) and the importance of self-marketing (the “why.”) To wrap up on the topic, let’s address the skills required for the savvy self-marketer (the “how.”)

In order to differentiate your skills and strengths from the many available employees, contractors, and consultants in the market, these are the core skills that you need in your toolkit:

  1. Self-Review and Self-Assessment – Know your values, strengths, accomplishments, desired role, desired scope or level of work, unique lifestyle considerations, and desired compensation
  2. Research and Understand the Evolving Job Market – Where are the growth industries and growth positions, and how does your career path intersect?
  3. Define Your Target Market List – Don’t wait for job postings, but instead create a list of companies you admire that could need your skills now or in the near future
  4. Develop Your Personal Brand Message and Materials – Develop your personal branding message. Integrate that message in your networking pitch, resume, LinkedIn profile, cover letters, Facebook page, and best interview success stories
  5. Execute an Outbound Marketing Campaign – Go beyond the frustration of job postings to identify opportunities, and build a network of champions and advocates who carry the message of your value to decision-makers on your target market list
  6. Network, Network, Network – Leverage LinkedIn, professional associations, alumni groups, volunteering, coffee meetings, email outreach, and highly targeted phone calls to expand your visibility to decision-makers
  7. Hone Your Interview Skills – Learn to present your accomplishments and ability to solve the decision-maker’s problems in brief, compelling, authentic, and relevant ways
  8. Develop and Execute a Weekly Job Search Plan – Make a realistic commitment to the hours you will spend on your search weekly and allocate that time wisely
  9. Lather, Rinse, Repeat – Who knew that the humble shampoo bottle could contain such valuable career advice? Marketing your skills, whether for a job search or to find the next consulting gig, must now be a well-honed habit.

Learn to Ask for Help

Feeling stuck or over-whelmed? Remember that you are not alone. Perhaps we should add one more skill to the list: Learn to ask for help! Reach out to respected mentors and peers. Look for local free or low-cost resources like job clubs. Consider hiring an expert in career transition before your urgent situation turns to a career emergency.

 

Lessons Learned on the Self-Marketing Journey

Lessons Learned on the Self-Marketing Journey

Successful Job Seeker Shares Insights on Getting the Job Offer

Last week at the 8 O’clock Job Club we enjoyed hearing from a past member as he returned to speak about the lessons learned on his self-marketing journey.  I thought the message he shared fit perfectly in the theme we have been exploring here and in the 8 O’clock Job Club this month: “Developing a Self-Marketing Mindset.”

Keep in mind, the interview phase of self-marketing comes near the end of the self-marketing cycle. Before the interview, the savvy self-marketer has taken many steps to prepare for the best interview possible. Based on this job seeker’s journey and presentation, I think there are valuable ideas to integrate in your own search, whether you are seeking contract opportunities, new clients, or a full-time job.

Secrets to Interview Success Revealed

Any successful interview depends on discovering and articulating a qualification match and culture fit. Here are some of the best interview strategies employed by one job seeker that created positive turning points and resulted in the desired job offer.

  • Influence the interview by showing how you can be a difference-maker for your potential boss. This means conducting research in advance on the company, key players, and potential impact of the job.
  • Be pleasantly assertive in asking questions and gaining clarity on the objectives of the job. Focus on understanding how your potential boss will define success in this role.
  • Demonstrate forward value to the company by understanding challenges, obstacles, and goals. Once rapport is developed, guide the conversation so you can understand the underlying pain.
  • Show how you can have a direct impact and value to company goals.
  • If you are not a fit, be honest, and ask who else in the organization might need your help.
  • Make every follow up of value to the recipient, versus simply asking the status. For example, share an article of interest, distilling in a brief format the key points that are helpful and relevant.
  • Deal in facts, and don’t jump to conclusions if things take longer than expected.
  • Remember to evaluate who you are going to work for and be honest about whether it is a fit or not.
In future posts, we will return to an overview of the entire tool kit required for a successful self-marketing campaign, as promised!

Developing a Self-Marketing Mindset

Developing a Self-Marketing Mindset

What comes to mind when you hear the term self-marketing? Are you filled with dread at the thought of having to talk about yourself? Or, do you welcome the opportunity to present your potential value to a prospective employer or client?

Whatever your gut reaction to the term self-marketing, you are not alone if you find it much easier and more comfortable to market anyone or anything but yourself.

Let’s begin with a break down the concept of self-marketing.

Self-Marketing – a definition:

I see self-marketing as the sum of all activities that you may engage in to promote your best skills, strengths, and value to employers or clients for mutual benefit.

Other definitions of self-marketing include:

  • Knowing that you are the product, and presenting yourself successfully
  • Describing what you can do for someone
  • Promotion of yourself in a venue you think would be profitable
  • Consistently developing “You, the Product”
  • Developing a business plan and a target market for your talents
  • Being prepared to present yourself for unforeseen opportunities

All of these descriptions are correct, and other apt definitions could be added. Since it seems so simple to define self-marketing, it should be easy, right? I mean, what could possibly get in the way? This is what my clients describe as possible challenges or obstacles to effective self-marketing:

  • It’s a scary, uncomfortable thing
  • I’ve been taught “It’s not polite to brag”
  • I’ve been told to just get any job (and that could hinder my long-term progress)
  • Lack of clarity about my core skills
  • Lack of  knowledge about the latest job search techniques
  • Rusty networking skills, or outdated approach to resume writing

These are legitimate challenges, and each of them can (and must) be overcome if you are to find the next meaningful opportunity.

Why Should I Care About Self-Marketing?

That brings me to the “why” of self-marketing. Besides the obvious need for predictable income that most of us share, why in the world would you be motivated to develop a self-marketing mindset?

While there are many good reasons for adopting this mindset, two reasons stand out as compelling:

1. Every job is temporary

2. Meaningful work is a cornerstone of a good life

If you feel stuck in your job search or career development, seek outside perspective. This can mean tapping into the wisdom of a trusted mentor or former boss, or finding a career coach to accelerate your learning curve.

Next: Mastering the Self-Marketing Skill Set

 

Creating Early Wins in the First 90-Days

Creating Early Wins in the First 90 Days

In our last post, we talked about aligning your success on your new job with the top priorities of your boss. Once you and your boss  have discussed and outlined your top three to four major objectives to accomplish in your first 90 days, six months, and one year, what’s next?

Here a few ideas to include on your “Early Win Checklist” to help you stay focused on the best ways to fit in, beyond the technical fit and task list:

1. Learn about the culture. Find out which behaviors are rewarded. Is the company focused on metrics such as reduced turnover or improved customer satisfaction? Learn about stated values and how they are instilled in the day-to-day work.

2. Identify the pace and intensity of the work. If you are accustomed to a quick pace, you may come across like a bull in a china shop if the culture is more thoughtful and measured. Are meetings formal, with written agendas? Or, are they held informally, with standing check-ins?

3.  Conduct a mini-SWOT analysis. If you haven’t already done so, conduct a high level analysis of the company’s strengths, weaknesses, opportunities, and threats. How does this impact your goals?

4. Stay on the same page with your boss. Learn about your boss and his communication style. Does he prefer emails or phone calls? Would she rather that you walk down hall and talk informally? Find out about her preferred method to receive updates on wins, obstacles, and your recommendations for solutions.

 5. Re-calibrate & Adjust. Maintain focus on the top priority activities and learn to delegate effectively. Check in periodically to gauge shifts in company agenda and team priorities. Adjust and tweak your activity and reporting style when needed.

Once you have achieved some early wins, look to your next 90 days and set out some stretch goals that align with your boss and the organizational vision for the year.

A final thought: Take time to record your successes for future reference. Retain those records in a personal file at home. That way, you are well positioned to present your accomplishments when it is time for a raise or a big promotion. Make it a practice to do a resume update after big wins, so you are ready to consider new job opportunities.

Winning Strategies for the First 90 Days

Winning Strategies for the First 90 Days

Success in Your New Job Begins with the Interview

We all know that first impressions count. That is true not only of the job interview, but also of your early days in the new job.

What you do and say in the first 30, 60, and 90 days on the job will set the course for success or failure. You now have the opportunity to demonstrate your grasp of the mission and values of the company, your alignment with the culture, and your knowledge of the priorities of your boss and team.

During the interview process, you answered many tough questions and provided convincing evidence of your skills and experience. You demonstrated your fit for the job and talked persuasively about how you would meet the day-to-day challenges of your position.

I hope that you were also able to get a clear picture of how your performance will be measured once you come on board, so that your first performance review is a resounding success!

How will Success by Measured by Your New Boss?

Did you and your new boss define success for your role? How will your performance be measured at 90 days, six months and one year? Success will depend in large part on how clearly your boss or the company defined your role, goals, and measurable objectives.

What is Your Plan for Aligning with the Company Culture?

Other factors come into play. High on the list of success factors is your ability to understand the culture. This goes beyond reading the website or mission statement. In the early stages, it is important to observe which behaviors are rewarded and how company values are expressed in communication with customers and employees.

It is equally important to understand the internal traditions, protocols, pace, and work style. For instance, is working from home frowned upon or expected? Are regular meetings between department heads expected? Do people email each other or walk down the hall to talk face-to-face? The more you know about this in the interview process, the better you can gauge a potential fit, and the better you will be able to adapt quickly.

As a career coach, I have a tremendous passion for seeing that right fit of culture, talent, and meaningful work come together for you. Enlisting this thought process in the interview and in your first 90 days can be a true game-changer for you.

Still to come:

- More success factors to help you create early wins

- How to interview with success measures in mind

Habits of Successful Self-Marketers

Habits of Successful Self-Marketers

Develop Your Career Road Map

Do you know the primary habits of the successful self-marketer today?

The first habit is to develop a new outlook on work and a proactive plan for how you manage your career. Begin by updating your definition of work from a full-time, single employer model to the growing model of “contingent work,” even if only for the short-term. This can mean considering consulting projects, contract work, temporary assignments, and virtual or remote projects.

From there, revisit how you have managed your career so far. Have you had a plan all along? If so, keep up the great work. If not, now is the time to develop and manage your long-term career road map.

According to the Bureau of Labor Statistics, the contingent workforce is the fastest-growing work segment, and is predicted to grow by 23 percent between 2010 and 2020. Given this dramatic trend, career success today means not only a willingness to consider alternative forms of work, but also embracing a new set of habits.

Career Transition Coaching Fosters a Positive “Mind Shift”

Many of us were raised to expect a lengthy career in one job and oftentimes in one company. Today’s market demands that we adopt an entire outlook and set of skills that is unfamiliar for most of us. You can create your mind shift through multiple resources. This can include your trusted network of colleagues or mentors, or depending on your needs and circumstances, you can leverage the assistance of a career coach.

Whatever approach you choose to adopt, the result must include short-term strategies for your immediate income needs, along with a long-term career strategy that maps to your values, mission, and strengths.

Here are some of the best habits of successful self-marketers:

1. The ability to find the intersection of your strengths and skills with current job market demand

2. The ability to stay up to date on trends in your industry and job function

3. A focus on the trends that impact your career, including technological, social and economic trends

4. A focus on “outbound marketing” versus responding to online job postings

5. A commitment to ongoing self-marketing

In today’s market, it is likely you will make more than one career transition. That is why self-marketing is no longer something you do “once and done.” Instead, it is an ongoing process. In order to thrive, you must embrace a new set of self-marketing skills and find authentic ways to promote your passion, skills, and ability to contribute.

 

Do You Have the Right Skills for the Future?

Do You Have the Right Skills for the Future?

New Rules for Career Transition

If you have recently found yourself in a career transition or job search after a long tenure with one company, the new rules of managing your career may seem overwhelming. Given the rapid pace of change in business, technology, and the economy in recent years, the skills required to make a transition have changed.

In many instances, the rules for making a good hire have changed too. Do you have the skills that hiring managers find critical when making tough hiring decisions?

The skills I am referring to, in this instance, go beyond the technical requirements of the position. These are skills you may not want to refer to directly in a professional resume, but that you must infer through success stories included in the resume, cover letter, and the interview process.

Take a look at a list I have compiled based on feedback from hiring managers, recruiters, and those of you who have made successful transitions in the current market.

  1. Resiliency: This describes the person who bounces back from disappointments quickly, and who takes the initiative to gather new skills or resources when faced with challenge.
  2. Life-Long Learner: Are you inquisitive and interested in continuous learning? Find ways to demonstrate your ability to learn about new technologies, products, or methodologies.
  3. Smart Risk-Taking: Successful career transitions happen more readily for those who are willing to get out of their comfort zone and test new environments and skills.
  4. Adaptive Thinking: Think of examples of how you have solved problems through innovation, or how you found opportunity in a problem. Turn these examples into success stories in your resume and interviews.
  5. Future-Focused: Today it is necessary to focus on concrete results while remaining alert to trends in your  environment. The person who leads positive change is in demand.
  6. Social Intelligence: The ability to collaborate and drive results is based in part on strong social skills. This includes self-awareness and the ability to engage the motivations and strengths of others.
  7. Social Technologies/New Media: Have you embraced wise use of social technologies in your career? This means leveraging the value of LinkedIn and other social media tools to enhance your professional skills and career visibility.
  8. Virtual Collaboration: Many companies have integrated flexible work options that require skills in working and communicating virtually. Take extra steps to create a positive virtual presence to bridge the distance gap.

Are you ready to reinvent yourself if the next career change demands it? How well do you measure up on this list of skills? Don’t worry if you can’t check everything on the list today! Instead, choose one or two that you can improve now.

Accelerate Your Career Transition

Consider the value of objective advice in accelerating your transition and engage in some career counseling, or tap into your trusted mentor network. Remember that adapting this set of skills can not only speed you to a satisfying transition, but also positions you for long-term success once you are on the job.

Potential Mentors Are All Around Us

Potential Mentors Are All Around Us

Internal Executive Mentoring Resources Take a Hit

If you are feeling that your career has stagnated or hit a plateau in the past few years due to lean staffing and the tight job market, you are not alone. Recent surveys point to a decrease in employee engagement that corresponds with a drain on internal resources for professional development and mentoring. A recent blog post at fastcompany.com notes that “Today, over half of American workers effectively hate their jobs.”

The blog post goes on to quote the noted researcher and corporate productivity expert, John Gibbons. “Whether we realize it or not, workers have been under constant duress. Because of scarce resources, few opportunities for development and promotions–not to mention the fact that people often have been required to do the work of more than one person–a lot of our workforce is burnt out.“

The corporate focus on wringing out ever-higher levels of productivity combined with a reluctance to expand staff over the past few years has taken a toll on executive mentoring resources.

Yet hope does exist. Despite the current state of affairs in the job market, many companies have managed to thrive, grow and invest in their employees. Perhaps you work for one of those companies now.  Even if you do not, there are strategies you can employ to ensure that your professional advancement does not suffer.

Strategies for Leveraging Your Success

Mentors can play a dramatic role in your career, whether helping you prepare for a promotion or preventing you from being blind-sided by unexpected change. Mentors can provide timely advice and links into career opportunities before a position becomes public knowledge. In times of volatility, a mentor can provide a center of calm and help you to navigate challenging office politics.

If your company does not have a corporate executive mentoring program, you can still seek out a mentor or mentors, internally or externally. Start by identifying the type of mentoring you want now. Do you want to improve your leadership skills? Would you value the insights of a subject matter expert in your job function?

Next, think about the people you trust and admire most inside your company. Is there someone who has the ability to inspire and lead others, who manages conflict gracefully? If you can’t identify a potential mentor inside your company, think about the most energetic and respected leaders in your professional associations, alumni groups, or community organizations.

Mentoring Offers Satisfaction for Mentor and Protégé

Potential mentors are all around us. If you are hesitant to ask for help, think back to the last time you helped someone. Remember how good it felt to help?  Mentoring offers as much satisfaction as being mentored, especially when you and your mentor define clear goals and set reasonable boundaries.

Before you approach a potential mentor, stop and define your ideal mentor criteria. Know what you are looking for so you will recognize it when you see it.  Some criteria to consider: similar values and ethics, industry expertise, strategic connections, and constructive input. Most of all, finding a mentor who believes in you is vital to reaping the benefits of career acceleration and satisfaction.

Six Keys to Developing Your Career Blueprint

Mid-Career Executives: Time to Design the Next Phase of Your Career

Advancing your career can be overwhelming if you are unsure of what to do about obstacles or challenges to success. As a mid-career professional, you need to feel that you have control over the direction of your career. Given the volatility of the economy over the past few years, you may have reviewed your career strategy lately and decided that things are not going according to plan. Perhaps things have moved along so swiftly in your career that you haven’t felt the need for a strategy—until now.

Developing your career blueprint is much like building a house from the foundation up. You wouldn’t hand a builder a pile of lumber and tell him to get started because you are in a hurry, would you?  First, you would outline a plan with an architect, considering key factors such as location, lifestyle, space requirements, and budget.

Likewise, when building your career blueprint, it is important to begin with the end in mind. Using the following steps, you can create and execute a vision that leads to career satisfaction.

Six Career Blueprint “Must Haves”

  1. Define Success On Your Own Terms:  Define your unique “Success Criteria.” Ask yourself: What do I need in order for my business or career choices to align with my values, strengths, mission, lifestyle requirements, and desired compensation?
  2. Define and Manage Your Personal Brand:  Whether you are the owner of a business or working for a company you love, you need to define and manage your personal brand. Doing great work is not enough to garner rewards, recognition, or new business.
  3. Set Specific Goals & Accountability Strategies:  Your business or career is likely to stagnate unless you set measurable, specific goals. What do you need to accomplish in the next 90 days, six months, and one year, and how will you track that?
  4. Cultivate Strategic Alliances & Advisors:  No one succeeds alone. Make it a regular practice to build strategic alliances and cultivate a personal board of directors to provide sound advice.
  5. Develop a High Level of Self-Mastery: Focus on understanding your personal success strategies and the best ways to replicate them. What are the unique steps you have taken to leap over hurdles? What are the behaviors or beliefs that hinder your progress?
  6. Measure & Recalibrate: Schedule regular times to measure progress, address breakdowns, and adjust goals.

Can Career Coaching Help Build Your Blueprint?

Once upon a time, you may have been on a reactive course, going through any door simply because someone opened it. Now that you have decided to develop your blueprint, take stock of your current advisors and resources. Tap into trusted advisors within your company and network, if appropriate. Consider the value of outside, objective advice through personal career counseling, especially when navigating sensitive or confidential decisions. With your blueprint in hand, you can grow your business or career with confidence, knowing that you have a clear path to success.

Executive Mentoring Prepares You for the Future of Work

Executive Mentoring Prepares You for the Future of Work

executive mentoring, career counseling, corporate executive coaching

How has Work Changed?

The world of work has changed in the past decade, with change accelerating to a furious pace in the past four years. The Great Recession of 2008 created a seismic shift in how we work, how we search for work, and what we expect from work.

Going to work once meant a full-time job, health care, a retirement plan, centralized work places, climbing a career ladder, and an illusion of job security. On the downside, job security sometimes meant mind-numbing routine, little autonomy or creativity, unbearably long hours and accompanying levels of stress.

Today, many who are unemployed are seeking only to replace their previous job and are running into the brick wall of the current economy and the changing face of work. Still others who have survived lay-offs are feeling overworked, stressed, and hoping they are not caught in the next round of lay-offs.

Whether you are employed or unemployed, it pays to rethink your assumptions about work and take a proactive stance to planning your future.

Executive Mentoring Opens Doors to the Future

Facing the future of work means learning new career management skills, but you don’t have to go it alone.  Many successful people have found that identifying a mentor has helped them adapt to rapid change and build new skills. The best mentors help us to question outmoded assumptions and push us to take on new challenges. Whether you work with a mentor on a formal or informal basis, look to align with someone who has mastered the art of self-marketing, and who embraces the use of social media in managing their career. If you are still employed, see if your company will pair you with a mentor or ask if they will provide corporate executive coaching.

Could Executive Mentoring Be a Key to Your Success?

If you see significant change on the horizon within your current company don’t wait for the turmoil to blow over. Chances are your competition is taking proactive steps to gain mastery of the new rules in the changing world of work. Whether you are looking to position yourself for more visibility and responsibility in your company, or you sense a restructure or lay-off is imminent, tap into your trusted executive mentors or hire someone for a few hours of career coaching.