Can You Create Your Next Position?
Five Steps to Shape Your Career and Create Your Next Position
What if the ideal next job opportunity isn’t waiting to be found in traditional job postings? When most job seekers decide it is time to move on to the next company, that’s exactly where they turn.
According to an article in US News & World Report, hires made through job postings only account for 15% of all hires. The rest are through internal promotions, referrals, networking, and third party recruiters.
The problem with limiting your search to job postings is that you are likely to look for more of the same of what you already have. If a different culture but a similar role are ideal for you, that could work. That is, provided you conduct a thorough due diligence on the next company’s culture.
Let’s pretend, though, that you are looking for a challenge in your next opportunity, and that you want to find something that plays to your unique strengths, experience, and values. While everyone else is busy applying and competing for the limited number of jobs posted, you could be creating your next job.
1. Develop your personal brand. Boost your reputation and learn how to articulate the unique skills and value you bring. Are you a profitable hire? You must demonstrate what you have done so far to make your employers more profitable.
2. Look to the future. What would you like to lead, invent, or change for the better in your industry or function? Where is that needed now or in the near future?
3. Develop a robust network. Who are the leaders, experts, and smart people in your field? What professional conferences or associations do they attend? What do they think is coming next in your industry in terms of solutions, issues, or opportunities where you can play a role in shaping the future?
4. Build a business case. How will your proposed role help increase profitability, bring in clients, or bring a competitive edge?
5. Find the decision-makers. Build these relationships for the long-term, not just to find the next job. Find the decision-makers at target companies and propose your ideas. Be ready to show value through the eyes of the CEO. In other words, demonstrate the return on investment.
Taking these steps will help you influence your next role and responsibilities, especially if you are prepared to discuss how success will be measured.