Habits of Successful Self-Marketers

Develop Your Career Road Map

Do you know the primary habits of the successful self-marketer today?

The first habit is to develop a new outlook on work and a proactive plan for how you manage your career. Begin by updating your definition of work from a full-time, single employer model to the growing model of “contingent work,” even if only for the short-term. This can mean considering consulting projects, contract work, temporary assignments, and virtual or remote projects.

From there, revisit how you have managed your career so far. Have you had a plan all along? If so, keep up the great work. If not, now is the time to develop and manage your long-term career road map.

According to the Bureau of Labor Statistics, the contingent workforce is the fastest-growing work segment, and is predicted to grow by 23 percent between 2010 and 2020. Given this dramatic trend, career success today means not only a willingness to consider alternative forms of work, but also embracing a new set of habits.

Career Transition Coaching Fosters a Positive “Mind Shift”

Many of us were raised to expect a lengthy career in one job and oftentimes in one company. Today’s market demands that we adopt an entire outlook and set of skills that is unfamiliar for most of us. You can create your mind shift through multiple resources. This can include your trusted network of colleagues or mentors, or depending on your needs and circumstances, you can leverage the assistance of a career coach.

Whatever approach you choose to adopt, the result must include short-term strategies for your immediate income needs, along with a long-term career strategy that maps to your values, mission, and strengths.

Here are some of the best habits of successful self-marketers:

1. The ability to find the intersection of your strengths and skills with current job market demand

2. The ability to stay up to date on trends in your industry and job function

3. A focus on the trends that impact your career, including technological, social and economic trends

4. A focus on “outbound marketing” versus responding to online job postings

5. A commitment to ongoing self-marketing

In today’s market, it is likely you will make more than one career transition. That is why self-marketing is no longer something you do “once and done.” Instead, it is an ongoing process. In order to thrive, you must embrace a new set of self-marketing skills and find authentic ways to promote your passion, skills, and ability to contribute.