Defining Unique Positioning Leads to Promising Prospects

Sandra Sage has enjoyed a long and interesting career. Experiences range from teaching microbiology to promoting high-end vacations at luxury hotels. During a recent job search, Sandra decided she wanted to expand her employment options. Teaming up with a coach to re-define “hospitality” beyond the hotel and travel industries, where she had spent most of her professional life, was essential to finding that next challenging and fulfilling position.

Sandra originally met Kathleen Winsor-Games, principal of The Winsor Group, through her 8 O’clock Job Club.   During subsequent individualized sessions, Kathleen taught Sandra how to differentiate herself and make her resume and interviews memorable using outcome-based story-telling. This new approach to her self-positioning was valuable for not only building Sandra’s confidence when searching for positions, but also helped her attract new prospective employers.

Hospitality Pro Creates Hospitable Conditions

“By being kept on task by my coach, I really focused and brought continuity to my communications. Kathleen and I collaborated to define and articulate my personal positioning. With her direction, my resume, my online profiles and elevator pitch were re-worked and fine-tuned to convey my uniqueness in the market. With my messaging clear, aggressively networking became less daunting,” said Sandra.

“Kathleen worked with me through all the key stages of the search: how to handle phone screening; presenting my best stories in interviews; and, leading the win-win negotiations when I was offered that right job,” she added.   Sandra views her collaboration with Kathleen as a successful and worthwhile stage in her career progression. Sandra not only enjoyed working with Kathleen but also appreciated her knowledge base and the level of care and concern she has for her clients.

Sandra secured a fulfilling position and says, “Kathleen was great to work with and I liked how expertly she guided me every step of the way. I have nothing but glowing comments about The Winsor Group.”

Success Story


Sandra Sage, Operations Director


How to concisely yet persuasively present years of accomplishments to a new target audience.


New self-positioning attracted new prospective employers.
Confidence building, interview prep, and practice, led to choice role.
Win-win negotiation strategy proved profitable.

“I’m certain that Kathleen’s coaching helped me to land the job I have today”
– Sandra Sage